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There is an increasing appetite to go off the beaten track and create experiences in new and undiscovered destinations, according to the latest Incentive Travel Index.
The Incentive Research Foundation (IRF) and the Society for Incentive Travel Excellence (SITE) have published the 2025 Incentive Travel Index which offers a panoramic global view of incentive travel today and tomorrow, based on insights from 2,700 professionals across 85 countries.
According to the research, 69% of incentive organisers are looking for something new and seeking destinations they haven’t used before. What’s more, the findings show the top 10 destinations European planners are considering, but haven’t used before…
Destinations not used but under consideration:
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Mexico (100%)
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South America (92%)
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Thailand, Malaysia, Singapore (77%)
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Dubai, Oman, Abu Dhabi (62%)
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Turkey, Poland, Croatia (54%)
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Costa Rica, Panama (46%)
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Caribbean (38%)
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Saudi Arabia (31%)
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Cruise (23%)
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Rwanda, Uganda (15%)
We at Black Book have delivered incentive travel programmes all over the world and are always exploring undiscovered destinations. What’s more, thanks to our extensive network of partners globally we are confident we can deliver events anywhere in the world smoothly and to the highest standard.
Get in touch if you’d like to find out more.