What is the best way to engage your staff? A Christmas bonus? Retail vouchers? Monthly rewards? While these all have a place, they aren’t competitive.
Raised expectations
In fact, most large businesses will have a plethora of compensation and benefits for employees that have gone from being rewarding to now being expected - they have set a new standard for staff.
Cycle to work schemes, childcare vouchers, free cinema tickets, restaurant discounts and the like are all supplied by a number of benefit providers - who collectively work with most employers. So new recruits see it as the norm, and existing staff take it for granted - and neither are choosing to stay in their current job because of these smaller tokens of appreciation.
Hidden benefits
What’s worse, staff will work for a company for years without knowing half of the benefits that are available to them.
Very few employees will go through their benefits package thoroughly and then opt-in or make use of everything that’s on offer to them, and so most of the time the benefits that are in place aren’t doing their job to retain or engage teams.
Excitement and buzz
So what can employers provide that will not only motivate staff but also be talked about? The answer is incentive travel.
By creating a once-in-a-lifetime trip either for the entire workforce or for qualifying employees, you build excitement and buzz prior to the reveal. You also create a further stir when those that attended can’t help but talk and post about the incredible experiences they had whilst away.
Making memories
So from a visual standpoint, it’s a benefit that promotes itself. However the value of incentive travel goes way beyond this.
For those that attend one of these trips most will be experiencing moments that they could never even dream of having on their annual vacation. From flying in helicopters around Christ the Redeemer in Brazil, to spiritual sunsets on the Serengeti in Kenya. These memories will have a life-changing impact.
And these unforgettable moments will forever be associated with the employer that made it happen. And so, the result is incentivised staff, working harder to qualify for the next trip, and increased employee retention.
But these trips need to be carefully curated by experts that have a deep understanding of the destinations and know how to create ‘wow moments’ that will surprise and delight even the most well-travelled individuals.
We at Black Book are passionate about creating unforgettable moments. Our experienced team have travelled all over the world, stayed in countless luxury hotels, tasted a plethora of delicious cuisines and continue to engage with on-the-ground suppliers globally. This means we have the relationships and real-life expertise to deliver an incentive trip for you and your teams that will truly be remembered.
Get in touch if you’d like to find out more.