Venue finding: what makes a great conference venue

Venue finding: what makes
a great conference venue    

Conferences are a crucial component of the modern business world. As we highlighted in our previous blog, “How to plan a conference: 10 key steps to success,” conferences are a powerful tool promoting growth, collaboration, and learning. They provide an opportunity for professionals from various industries to come together, share knowledge, network, and learn about the latest trends and innovations in their respective fields. 

However, planning a conference can be quite challenging, especially when it comes to choosing the perfect venue. The venue is one of the most critical aspects of conference planning, and it can make or break the success of your event.  
Finding a venue that meets all your requirements and expectations can be a daunting task, but it is not impossible, especially with the help of an event agency like Black Book. 

While location, size, and capacity are important considerations when it comes to conference planning, as we also mentioned previously on our blog, there are other factors that make a great conference venue stand out

In this blog post, we will explore the unique features that contribute to a conference venue’s charm, ambiance, technology, and innovation. 

unique conference venue_Museum_bilbao
The benefits of using a venue finder_location
Benefits of using a venue finder_destination
The Importance of Architecture and Design in Conference Planning
The design and architecture of a conference venue play an important role in creating a unique ambiance. Some venues, in fact, have unique and interesting designs that make them stand out from the rest. These event venues are not only functional and practical but also visually stunning, providing a memorable and inspiring experience for attendees.  
Therefore, a great conference venue should have a design that reflects the theme or purpose of the event. It should also provide different breakout rooms and spaces for various activities such as workshops, lectures, and networking.  
Some conference venues have unique and interesting designs that make them stand out. For example, the Guggenheim Museum in Bilbao, Spain, is an iconic conference venue that boasts a distinctive, avant-garde design. Its unique architecture makes it an ideal venue for events that focus on art, culture, and innovation. Or The Gerkin, in London, the ideal venue for conferences and business meetings in the city, with thought-provoking architecture and awe-inspiring views. 
Another example of an innovative conference venue is the Marina Bay Sands in Singapore. The venue features three 55-story towers that are connected by a SkyPark, which boasts a stunning infinity pool, restaurants, and observation decks. The architecture and design of the venue are not only visually impressive but also functional, with state-of-the-art technology and a range of spaces available for different events. 
These and many other conference venues are not just functional spaces but works of art that can leave a lasting impression on attendees and make the conference experience truly unforgettable.
The Role of Technology and Innovation in Choosing the Right Conference Venue
In today’s digital age, technology and innovation play a critical role in conferences.  
On one hand, a great conference venue should have state-of-the-art technology that can support a wide range of activities such as presentations, live streaming, and video conferencing. Therefore, the venue should have a reliable Wi-Fi connection, high-quality audiovisual equipment, and interactive tools such as touchscreens and whiteboards. 

Additionally, some event venues offer innovative technology solutions that enhance the overall experience of attendees. For example, the Messukeskus, Finland’s largest and most versatile event venue, uses a smart building management system that can regulate temperature, lighting, and air quality. This not only improves comfort levels but also reduces the environmental impact of the event. 

On the other hand, a good conference venue should be innovative in its approach to events. It should offer new and creative ways of engaging attendees and enhancing the overall experience. This can include interactive installations, virtual reality experiences, and other cutting-edge technologies. 

Some conference venues are at the forefront of innovation and offer unique and creative experiences for attendees. For example, The Egg, a state-of-the-art conference venue, located in the heart of Brussels, offering a range of innovative features and technologies to enhance the conference experience. The venue has a range of flexible spaces that can be customized to suit different event requirements, including a 350-seat auditorium that is equipped with the latest audiovisual technology.  
The Egg also offers a range of interactive and immersive experiences, such as virtual reality tours of the venue and augmented reality experiences that allow attendees to explore the building’s history and architecture. 

In conclusion, by incorporating innovative features and technologies, conference venues can differentiate themselves from their competitors and provide a unique experience for their attendees.

innovative conference venue
Technology in a great conference venue
the benefits of using a venue finder
Choosing an event venue with historical charm
Conference venues that have a historical charm can add a unique and memorable element to an event. These venues provide a sense of authenticity and create a connection to the past.  
One of the primary benefits of choosing a historical venue for a conference is the opportunity to experience the rich cultural heritage of a city or region. For example, a conference held in an old castle or historical palace can provide attendees with a glimpse into the region’s past, including its architecture, art, and customs. This can be especially meaningful for attendees coming from abroad, who may not have had the opportunity to explore the history of the region otherwise. 
Additionally, historical venues often have unique architectural features, such as ornate ceilings, intricate carvings, and stained-glass windows. These features can add a touch of elegance and sophistication to an event and provide a talking point for attendees. 
Just like the Guildhall, in London, a historic building that has been used for centuries as the administrative and ceremonial centre of the City of London.  Built in the 15th century, it has a rich history and boasts a range of stunning event spaces, including the Great Hall and the Old Library and Print Room, which can, respectively, accommodate up to 900 and 670 guests. The Guildhall is the perfect venue for conferences and events, large or small, that require a touch of history and grandeur. 
By choosing a historical venue, you can create an environment that is not only functional but also aesthetically pleasing, transporting attendees to a different time and place. 
 
So, if you’re looking for the perfect conference venue for your next event, don’t hesitate to get in touch with us at Black Book. Whether you’re planning a small business meeting or a large-scale conference, we have the expertise and resources to make your event a success.  
Contact us today to get started and take the first step towards a successful conference experience!

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