VENUE FINDING TRENDS FOR 2022
It is also a significant selling point for attendees. A cool and quirky venue is undoubtedly more appealing than a usual featureless location, right?
So, let’s see what new venue finding trends 2022 has in store for us!
Multiple spaces and personalisation
In the last couple of years, we have all grown accustomed to the word ‘social distancing.’ With the Covid-19 pandemic, all those gigantic ballrooms and convention centres, that used to sit thousands of people have seen their capacity cut in half.
Events in the pre-pandemic world focused on the principle “the bigger, the better.” But today, after two years, we see an increase in requests for smaller events and venues with multiple spaces. So, instead of having people stuck in the same room all day, event planners are now dividing events into different sessions, utilising various spaces, including outdoor areas.
This new approach is good not only for the safety of the attendees but also for the atmosphere of the event, which appears less monotonous and more vibrant, with guests networking more from one room to the other. And after these past few years, people cannot wait to network again and connect face-to-face.
And who knows. One day we might even be searching for venues in the Metaverse!
Authenticity and synergy
Look out for the off-the-beaten-track locations, the ones that can create an authentic atmosphere and a memorable experience.
And do not forget about technology, which can spice up a venue, creating engagement and creative spaces. Soon, we will see fewer virtual and more hybrid events, the perfect combination between live and digital. So, choosing a technologically well-equipped venue could make a significant difference for your next event.
When choosing the right venue, it is also important to select the one that has synergy with the brand, that represents its values and image. If a company focuses on wellbeing or sustainability, look out for venues that match these ideals.
The quality of the service
Whether it is the staff availability and courtesy, the type of catering, or even the design of outdoor spaces, always make sure that the quality of the services provided by the venue reflects your clients’ expectations.
There are eco-friendly venues all over the world, but did you know that the UK, and especially London, now has a wealth of sustainable event spaces?
More venues are now looking for new ways to positively impact the environment and the community by being more eco-friendly.
Many of these locations have put in place a green policy, which includes using as many natural resources as possible, waste reduction procedures, and innovative structural designs to increase efficiency, and reduce waste and carbon emissions.